Our new 19 inch Lightning Rod features a strong, coated 2 foot cord for perfect "prey catch" play. The savvy easy clip makes it a breeze switching your Lures and Feather Toys! With comfort for the 'hoomans' in mind, we added a Cat Lures branded grip handle bringing the entire rod to 43 inches. We have 5 colors available! This is another flexible, sturdy, and durable rod. Your cat will be moving as fast as lightning when you bring out the Lightning Rod by Cat Lures!